My work for this project began by creating a complete branding system. The typography and monogram brandmarks would be classic (as a means of capturing the academic tone of their services). The primary color palette, however, would include pops of bright and vivid colors, evoking energy and positivity. By creating a broad array of secondary logos, I was able to create variety and freshness in their image, while still being part of the larger cohesive brand image. 

Later, I would incorporate these design elements into a complete Squarespace website redesign. I performed marketing research to provide guidance on page layout and consulted on copy and content, ensuring that their website clearly and efficiently communicated their services to their potential clients. Finally, I incorporated their branding identity into a complete set of social media templates and other print materials that their team could access and edit on Canva.